New York Times: Victoria’s Secret Is Ditching Its Angels

It is due to America’s reckoning with sizeism, lookism, racism, sexism and transphobia.

New York Times:

“The Victoria’s Secret Angels, those avatars of Barbie bodies and playboy reverie, are gone. Their wings, fluttery confections of rhinestones and feathers that could weigh almost 30 pounds, are gathering dust in storage. The “Fantasy Bra,” dangling real diamonds and other gems, is no more.

In their place are seven women famous for their achievements and not their proportions. They include Megan Rapinoe, the 35-year-old pink-haired soccer star and gender equity campaigner; Eileen Gu, a 17-year-old Chinese American freestyle skier and soon-to-be Olympian; the 29-year-old biracial model and inclusivity advocate Paloma Essler, who was the rare size 14 woman on the cover of Vogue; and Priyanka Chopra Jonas, a 38-year-old Indian actor and tech investor. …

The VS Collective also includes Valentina Sampaio, a Brazilian trans model; Adut Akech, a model and South Sudanese refugee; and Amanda de Cadenet, the photographer and founder of #Girlgaze, the digital platform for female photographers. All of them, in the words of Ms. Rapinoe, are people who were not “typical brand targets in the past.” As for the fashion show, Mr. Waters said it would most likely return in 2022 in a very different form. What the brand will offer soon is a podcast featuring the women in the collective, a medium that requires no visuals.
“To rebrand is going to take a lot of steps to ensure that they have the consumer trust, that this isn’t just inclusivity-washing,” said Erin Schmidt, a senior analyst at Coresight Research. …”

The brand is pivoting to fat, ugly and “trans” models.

CNN:

“In 2018, Ed Razek, the chief marketing officer for L Brands, faced backlash for a Vogue interview in which he stated he didn’t think the brand’s annual show, which debuted in 1995, should include “transsexuals” — an outdated term deemed offensive by many in the LGBT community. That year’s show turned out to be the last, only drawing 3.3 million viewers compared to 9.7 million in 2013.

The following year, Victoria’s Secret hired its first transgender model: Valentina Sampaio, who now joins the VS Collective. But the overhaul of the brand’s image may be a case of too little, too late, Fernandez said. …”

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Author: Hunter Wallace


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