COLUMBUS, OH – A veteran-owned, cop-supporting manufacturing company recently and definitively showed all of Columbus, OH how it backs the blue, by using airplane banners to spread a pro-police message.
Milspin is a Columbus-based metal fabrication business that features high end CNC machined products such as customized heavy-duty coasters, metal morale patches, and wall decor. The company was founded by brothers and Marine veterans Chet and Dane Peters, and it is unabashedly patriotic.
Milspin is run by a couple of Marines who love their country. So when this order came in saying “f- the police”, you can imagine their response…#Milspin #USMC #police #military #lawenforcement #LawEnforcementToday #LETUnity #mericahttps://t.co/OgmrlpoJ3r
— LawEnforcementToday (@LawEnforceToday) December 6, 2019
Milspin is also not shy about their support for the police. They turn down custom orders that bash law enforcement, and the company features a Thin Blue Line series of CNC machined products for customers who also want to back the blue.
The company has also generously supported police causes in the past. For example, they raised funds in 2019 for C.O.P.S. (Concerns of Police Survivors) by donating a portion of their sales.
So, in the face of a recent uptick in anti-police sentiment, it really comes as no surprise that Milspin decided to respond by stepping up to bolster support for law enforcement.
Columbus, OH grabbed national headlines on April 20, when Columbus police officer Nicholas Reardon shot and stopped 16-year-old Ma’Khia Bryant as Bryant was attempting to stab another girl. Bryant later died of her injuries.
What followed was an increase in anti-police sentiment and rhetoric, as citizens, pundits, and celebrities spewed forth opinions on what the responding officer should or should not have done, and what should be changed in police departments across the nation.
One such celebrity was NBA star LeBron James, who tweeted and later deleted a screenshot of Officer Reardon, along with the words, “You’re Next,” an emoji of an hourglass, and the hashtag “#ACCOUNTABILITY.”
Hey @Nike are you not going to comment on @KingJames stating this. He is representing your company and this isn’t doing well for your image sponsoring someone targeting police #LebronHatesCops #LeBronJames #BackTheBlue pic.twitter.com/seO8dUj85y
— Joe (@JoeBiancofiori) April 22, 2021
Chet Peters, one of the company’s founding brothers, told Law Enforcement Today how he and his company approached the aftermath of the officer-involved shooting.
“A lot of these cops are really having a difficult time.
“And the general public …. not everybody is willing to stand up and be as vocal about their support of the police.
“We just want to make sure that they know that some of us are willing to be vocal about it.”
“We’re gonna fly some airplanes in support of Columbus police.”
And fly they did.
On the afternoon of Saturday, May 1, banner-toting airplanes launched with the following messages:
“Police are heroes. Everyone agrees.”
“Honk if you support the police!”
A third banner addressed LeBron James’ anti-police tweet head-on, saying:
“LeBron sits when he pees.”
The police-supporting banners were visible above the main highways of Columbus, as well as in suburban areas.
Milspin co-founder Dana Peters said in a pre-launch video clip:
“This is for Columbus police and every police department around the entire country.
“People love the police, and everybody agrees.
“The media has been fabricating the hatred of police all over the networks recently.”
Chet Peters went on to explain to Law Enforcement Today that Milspin is in a position to speak in a pro-police voice, when others cannot.
“The whole concept of us flying these airplanes is that not all companies are able to stand up and be loud and pro-police as we are.
“A lot of times just the nature of their business means they just cannot engage in what is now considered political discourse.
“Even just to say that you support the police is now a political statement.”
“The loudest people on the Internet are the anti-cop people, because they have nothing to lose.
“The successful and ambitious pro-police people on the Internet are just minding their own business because they don’t want to compromise their livelihood.
“What’s important is for the law enforcement community to know and understand that there is an overwhelming amount of support out there from civilians and from businesses.”
The planes’ messages caught the attention of social media users, who posted photos and commentary in response.
“Lebron sits when he pees” & “Honk if you support the police”
One Facebook user said:
“It’s a tiny but mighty picture!
“Best thing I’ve seen all day, it says “LeBron sits down when he pees”!…
“I support the Blue all day, everyday!”
It’s a tiny but mighty picture! Best thing I’ve seen all day, it says “Lebron sits down when he pees”! 😂🤣👊🏻 I support the Blue all day, everyday!
Another posted photos and wrote:
“I know you probably can’t read these.. but they are planes pulling banners in downtown Columbus that read::::
“LeBron Sits When He Pees (laughing emoji).
“I have never laughed so hard in my life, one reason the pics aren’t clear (laughing emoji)”
I know you probably can’t read these..but they are planes pulling banners in downtown Columbus that…
Co-owner Chet Peters told Law Enforcement Today that Milspin has been receiving a flood of positive emails after the airplane banner event.
One current Columbus police officer wrote:
“Hello, first off I want to say how appreciative I am of your support for law enforcement.
“I am a Columbus officer and was at training the other day when I saw 3 banners pulled by single engine planes that voiced your support for law enforcement.
“That made my day along with the other officers I was training with.”
Another email commenter reported a big response to the planes as they flew, writing:
“Loved the plane banners on the West side of Columbus on Sat. Let make sure I’m clear. They were head turners for sure!
“Don’t recall ever seeing that many people paying attention planes in the sky. Police are heroes everyone agrees LeBron sits when he pees.”
Another contact form message read:
“Driving through Columbus on our trip home, from Cleveland to DFW. Saw the message being pulled by the plane.
“We totally agree! Makes us so sad when cities are in upheaval over an officer doing his job. Blessings to you all!”
Reflecting on the success of Milspin’s airplane banner campaign, co-owner Chet Peters assured us that we have not seen the last of Milspin’s pro-police messaging and activities.
“Anti-police sentiments have been dominating social media for too long.
“Milspin is going to change that.
“The majority of Americans love and support law enforcement. All we have done is give those people a voice.”
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In December of 2019, LET brought you a story on Milspin’s response to a customer request for an anti-police custom order — a response which, like their airplane banners, speaks volumes about the company’s support for police. Here is that report:
Marines, business owners cancel order that says “F- the police” then send a mic drop response
For every Starbucks that refuses to sell coffee to cops or puts their name in as “pig,” there is a bag of Black Rifle Coffee to take its place.
For every Dallas-area moving company that says they will refuse cops business, there is a company that will not honor anti-police orders for their product.
Allow me to introduce you to Milspin. It was founded by Chet and Dane Peters. They are brothers, Marines, machinists, engineers and most importantly, unapologetically patriotic.
They love our military, veteran and law enforcement communities.
And that is what started this entire saga that started playing itself out on Wednesday.
Milspin received an order to design an engraving that simply read:
“F%&# the police!”
As is the standard response, customer service reaches out to the customer and politely provides them a refund, an order cancellation and a reason for the refund.
Chet Peters, one of the founders, speaking exclusively to Law Enforcement Today, said:
“We typically get 1 to 2 requests per week for a product with a customized product with an anti-police message. It is a low percentage as we fulfill between 1000 and 2000 orders per month (depending on the month).”
What is the most commonly requested engraving from the folks who want to troll cops?
“F%&# the police seems to be the go-to,” Peters said.
He also said that with all of the refunds and cancellations they provide, they have never had anyone fire back a response.
Until this week.
Here was the e-mail that Milspin sent out.
Sean, we have cancelled and issued a refund for order number 27987 due to the requested engraving. Please allow 5-7 business days to see the credit in your PayPal account.
Milspin supports the Law Enforcement community and will not fill orders such as these.
Thanks for your intereste though, we hope you’ll find something else you’d like to order instead.
Have a great day.
The wanna-be customer replied:
What’s more important to you? Your blind support to a certain group. Or the firsts [sic] amendment. Got my answer. Not only will I not buy form you. I will give you bad reviews any chance I can.
Next time maybe separate your beliefs from your business. It’s called capitalism. I do it all the time.
Liberty > Thin Blue Line
“When customer service made us aware of the comments, my brother (Dane Peters) said, ‘tell them to go f— themselves.’”
The Customer Service Liaison typically filters the response and then relays the message back to the individual on the other end.
Here was her response.
We ran this up the chain of command to see if they wanted to handle your request any differently than our customer service had.
They asked that we let you know to “Go F— Yourself” and that “No cops are coming for your guns.”
“When I saw that she sent the message exactly as it was stated, I had to screenshot it,” Peters stated.
So far, the response has earned close to 1700 comments on Instagram. Some are in support of Milspin and their stance, but many are attacking Milspin and those who support the men and women behind the badge.
Peters said he knew that there were those that don’t like cops, but he was surprised at the sheer volume of comments reflecting a hatred of the Thin Blue Line.
Bootlicker seems to be the insult of choice.
For those unfamiliar with the term, it essentially means someone who kisses up to their oppressors’ thoughts and feelings rather than being aware of their own communities’ needs to survive.
Translation: Milspin is sucking up to the “nazi-esque” cops who are trying to incorporate a police-state that keeps everyone in the country oppressed.
We all know nothing could be further from the truth.
Our law enforcement community is there to protect and serve. They are there to do something bigger and greater than themselves.
Did you know that Law Enforcement Today has a private new home for those who support emergency responders and veterans? It’s called LET Unity, and it’s where we share the untold stories of those patriotic Americans. Every penny gets reinvested into giving these heroes a voice. Check it out today.
But to Peters point, the sentiment on Instagram was almost exclusively one-sided.
Icecoldjm writes: “F—the police and f—SitnSpinMIl.”
D_mac876 went even further:
Cops are so sensitive. I love to see companies kiss ass and virtue signal . Y’all are no better than the left crazies. I bet boots taste yummy. Cops infact [sic] will and have come to take guns and cops have in fact killed several innocent people so keep on being a lil bootlicker. Some cops are cool and all but to tell someone willing to pay you money for something that doesn’t affect your life to ‘go f— themselves’ shows that you are no different from the snowflakes you bitch about.”
Zacgg00 got straight to the point on how he feels, posting:
“F— the pigs in blue.”
And then there was this bit if irony from camdrugich94:
“Anyone who supports the constitution, DO NOT do business with this company.”
He is actually using the 1st Amendment to defend a boycott of Milspin because they would not honor someone else’s freedom of speech. How did they do that? By exercising their own freedom of speech.
That is quite the strategy there, Zac.
To quote Jason Bateman’s character in Dodgeball:
“It’s a bold strategy, Cotton. Let’s see if it pays off for ‘em.”
One of the biggest takeaways for Chet Peters is this:
“I am just a spectator in all of this. The men and women in uniform put their lives on the line every day.I cannot imagine how much of a sacrifice it is to not only do what they do, but to do it with all of this anti-cop sentiment out there.”
There could be no more concise words spoken on the matter.
To the men and women who comprise our law enforcement agencies, we do recognize the difficulty and sacrifice asked of you.
Please know that we have your backs and there are companies out there who are willing to stand in support of you rather than take money from those who wish to ridicule, defame and criminalize you.
Milspin is one of those.
Peters mentioned a few things that he has in the works to give back to the LEO community in and around Columbus, Ohio where Milspin is headquartered. Hopefully, we will be able to follow up soon with more details about that.
In the meantime, reach out to them on social media and share your appreciation for their stand against the portion of our society that hates the uniform, the badge and everything that those men and women stand for.
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Author: Lizzy Murica
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