In 2012 under then-mayor Michael Bloomberg, New York City implemented the “Latch On” initiative to reduce the use of baby formula and encourage mothers to breastfeed their babies.
Bloomberg, the billionaire, and 2020 Democratic presidential candidate supported the initiative which exerted control over a mother’s decision on how to feed her baby.
Around the same time, Bloomberg took aim to ban sodas over a certain size to help curb obesity saying his administration would do “anything that we can think of that will improve your health.”
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The Daily Mail reported at the time:
Mayor Bloomberg has demanded that hospitals stop handing out baby formula to persuade more new mothers to breastfeed their babies.
The New York City health department will monitor the number of formula bottles being given out and demand a medical reason for each one.
More than half of the city’s hospitals agreed to institute the Latch On program. Subsequently, those hospitals ended the practice of distributing free bags of formulas and baby bottles to new mothers.
With the support of the American Academy of Pediatrics, the campaign was presented as a health initiative for both mother and baby.
“With this initiative the New York City health community is joining together to support mothers who choose to breastfeed,” said Thomas Farley, city health commissioner.
WTVR reported Bloomberg defended the initiative, claiming it would make people healthier.
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Author: David Rufful
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