Amazon founder and world’s wealthiest man Jeff Bezos has
escalated the war on food by investing his personal fortune into the
fake meat industry.
Bezos is funnelling $60 million into a WEF-initiative that aims to replace real meat with carcinogenic synthetic meat in America.
Lauren Sánchez, Bezos’ fiancée and the vice chair of the Bezos Earth Fund, declred on Tuesday that the fund is investing the money as part of a $1 billion commitment to destroying the existing food industry.
Businessinsider.com
reports: The $60 million will go into establishing research centers,
which will work to improve quality and nutrition, and reduce the cost of
manufacturing fake meat, according to a press release.
“There are also enormous opportunities to enhance the texture and
boost flavor through innovation in cell biology and engineering,” it
said.
In a video interview, Andy Jarvis, director of Future of Food at the fund, told Bloomberg that
alternative meat is “imperative if we are to stay within planetary
boundaries, if we are to feed 10 billion people within those
boundaries.”
“They need to cost less, they need to be more flavorful,” he added.
The Earth Fund was created in 2020 following a commitment of $10 billion from Bezos, the third-richest man in the world, to fight against the climate crisis and to protect nature.
According to the United Nations Environment Programme, increased
consumption of meat and dairy alternatives could contribute
significantly to curbing climate-harming emissions, particularly in high
and middle-income countries.
A July 2022 report from the Boston Consulting Group found that investing in alternative meats has the highest emissions savings per dollar of invested capital of any sector.
And according to the Good Food Institute, there
is an appetite for plant-based foods. It said that plant-based meat and
seafood hit retail sales of $1.4 billion in the US in 2022.
Despite this, taste and cost remain barriers to consumers trying alternatives.
A third of US consumers say they won’t buy plant-based meat because it costs too much, the institute said.
Business Insider’s Grace Dean reported last August that Beyond Meat’s
sales tanked by nearly a third in Q2 of 2023 because financially
squeezed consumers were switching to cheaper proteins, or forgoing
altogether.
Click this link for the original source of this article.
Author: Planet Today
This content is courtesy of, and owned and copyrighted by, https://www.planet-today.com and its author. This content is made available by use of the public RSS feed offered by the host site and is used for educational purposes only. If you are the author or represent the host site and would like this content removed now and in the future, please contact USSANews.com using the email address in the Contact page found in the website menu.