REPORT: P&G brand gives big sum to US women’s soccer team to close gender pay gap


Secret deodorant announced Sunday it’s donating $529,000 to the U.S. women’s soccer team, becoming the first USWNT sponsor to publicly support the four-time Women’s World Cup champions’ fight for equal pay.

The deodorant brand, owned by Procter & Gamble, said each of the 23 players on the U.S. World Cup roster will receive $23,000. In a full-page ad printed in Sunday edition of the New York Times, the company said the women’s soccer team “just made history. But they have always deserved equal pay.”

The article goes on to state the following:

“We proudly stand up and give the number 23 a new meaning. We are doing our part to help close the pay gap by giving the Players Association over half a million dollars — $529,000 to be exact — the equivalent of $23,000 for each of the 23 players,” Secret Deodorant wrote in its ad.

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