Germany is deploying a tank‑commanding social media influencer to recast military service as cool, part of a wider strategy to dramatically expand its army amid mounting eastern threats.
At a Glance
- Tank commander Joshua Krebs stars in Bundeswehr recruitment videos.
- Germany aims to expand its military from 180,000 to 230,000 troops.
- Defence Minister proposes voluntary conscription through registration.
- Conservative leaders are calling for full national service.
- Models from Sweden and France are being evaluated for inspiration.
A Tech‑Savvy Recruitment Drive
With a techno soundtrack and cinematic editing, Bundeswehr tank commander Joshua Krebs marches across Instagram and YouTube in full gear, aiming to make army life look “epic.” Dubbed “the cinematic sergeant,” Krebs is central to Germany’s latest campaign to revamp the Bundeswehr’s image. This comes as the government pledges to boost defense spending from 2.4% to 3.5% of GDP by 2029, part of a NATO commitment to reach 5% by 2035.
Watch a report: Germany’s military makeover in motion.
A Draft Reimagined
Defence Minister Boris Pistorius has proposed a “light touch” conscription model: all 18-year-olds would receive questionnaires, and selected candidates would be invited for voluntary service. Critics argue that Germany’s shrinking youth demographic and logistical gaps—like outdated barracks and limited instructors—undermine this plan. Still, Pistorius believes the image shift is essential to attracting a new generation of troops.
Battle of Generations and Models
Support for mandatory service remains highest among older Germans. Meanwhile, German officials are closely studying Sweden’s inclusive draft, which combines social prestige with flexibility, and France’s national service plans. Security experts warn, however, that image alone won’t fill barracks: real incentives, upgraded infrastructure, and a national culture shift are required to meet both recruitment goals and NATO responsibilities.
Unless Germany builds both will and capacity, it may find itself with viral videos but not enough boots on the ground.
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Author: Editor
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