It’s fair to ask how Donald Trump went from celebrity real estate developer to the man most detested by about half of Western society. We think we know this vilification happened.
Read on.
In 1949, William Randolph Hearst, owner of the largest newspaper chain in the U.S., sent a two-word message to his editors: “Puff Graham.” It made evangelist Billy Graham, in Los Angeles for one of his early crusades, into “an instant celebrity nationwide,” according to the Los Angeles Times.
“The sudden front-page coverage showered on Graham by Hearst newspapers in mid-October (after three weeks of little notice) was quickly matched by other newspapers and news magazines – literally a media circus descending on his rallies under a big tent,” says the Times.
Graham’s fame soared as he later appeared on the covers of the day’s leading magazines, from Time to Newsweek to Life.
The Billy Graham Library calls Hearst’s order “a watershed event,” and Graham himself thanked Hearst in a letter, telling him that “Literally millions of church people across the nation are rejoicing and thanking God for your interest and backing of the recent Los Angeles evangelistic campaign.”
We don’t discount the possibility of divine intervention, but Graham’s popularity is owed in large part to the power and reach of one man (who might have been moved divinely to “puff” the evangelist).
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Author: Ruth King
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