Disney has been learning some difficult financial lessons in recent years. A string of box office failures, from “Lightyear” to “Strange World” to “Wish” have all lost money from the animation side of the studio. The once-invincible Marvel Studios has churned out several flops in a row, most notably “The Marvels,” one of the biggest box office bombs in years.
Many of these failures were associated with political or social intent. Whether the content was overtly political or not, the focus of the film, on and off the screen, was obvious. The two successes Disney’s had in 2024 were an almost explicit rejection of that premise. “Deadpool and Wolverine” poked fun at the “woke mob,” and “Inside Out 2” was completely apolitical.
It isn’t just movie theaters where Disney has struggled. And it isn’t just animation and Marvel. The company’s other signature studio, Lucasfilm, put out an openly woke Star Wars themed-show, “The Acolyte” on Disney+ earlier in 2024. When the series was canceled in August, it was viewed as a disastrous, massive financial bomb thanks to its rumored $180 million budget.
Turns out, the actual budget was much, much higher. Like, $50 million higher. At least. […]
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