Halloween 2024 is still weeks away but that hasn’t stopped people from getting ready for it. According to a recent survey of nearly 8,000 people by the National Retail Federation, 47 % began their Halloween shopping before October, up from 32% just 10 years ago.
What’s the reason for the Halloween head-start? Most (48%) say it’s because they are looking forward to the fall season, 38% say it’s to avoid last-minute shopping stress, and 37% say Halloween is just their favorite holiday. Simple as pumpkin pie.
Shoppers are spending “scary” amounts of money on the holiday this year. The Nation Retail Federation said total Halloween spending is expected to reach $11.6 billion in 2024, just under the $12.2 billion record set last year.
And what are people buying to celebrate the holiday? Not surprisingly, three main items: $3.5 billion on candy and $3.7 billion on both decorations and costumes.
If there is any indicator of the state of pop culture in America, it’s the Halloween costume. The NRF said the top costume for kids this year will be Spider-Man with 2.6 million planning to dress up as Marvel’s web-slinger. That’s followed by Halloween staples of ghosts, princesses and witches.
As for adults, witches top the charts, with 5.8 million kids at heart dressing up in wicked attire. Vampire comes in next with 3 million adults donning the Dracula look.
But while the NRF gives a more traditional outlook on this year’s costumes, retailer Spirit Halloween has a different take. The chain dropped its annual list of the hottest costume trends of 2024 on Wednesday, Sept. 25, and its picks are anything but the usual cast of characters.
Tik Tok trends and YouTube sensations make up a good portion of Spirit Halloween’s list, including characters from series popular with Generation Alpha like “The Amazing Digital Circus” and “Skibidi Toilet,” a series that popularized the term “skibidi” for the younger generation, though its meaning is debated.
No ghosts or witches on this list.
And Spirit Halloween seems to be on point as “Skibidi Toilet” is so popular, it’s being developed into a TV and movie franchise by director Michael Bay.
So it appears many already have their Halloween plans in order, whether you plan to go trick or treating as Spider-Man or as Speakerman.
The post Halloween 2024: Early shopping, billions in sales, skibidi costumes appeared first on Straight Arrow News.
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Author: Craig Nigrelli
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