The Internet and apps are places where you can disguise yourself as practically anyone you want.
Just ask the folks from MTV’s hit show “Catfish.”
Even if it’s not a catfish account, there are many profiles and handles that are in fact bots, artificial intelligence (AI) created entities.
However, nowadays, spotting a bot account is not as easy as it once way, according to Study Finds.
Scientists from Copenhagen Business School conducted an experiment where they asked 375 people to identify real and fake social media profiles.
The fakes were created by some of the latest AI technology.
According to Study Finds, participants had trouble differentiating the fake and real profiles.
In fact, they tended to believe the fake profiles were the ones that were truly real.
As part of the experiment, the research team set up mock Twitter feeds that focused on Russia’s invasion of Ukraine.
The feed include real and fake generated profiles with tweets offering opinions on both sides of the debate about the conflict.
“Interestingly, the most divisive accounts on questions of accuracy and likelihood belonged to the genuine humans. One of the real profiles was mislabeled as fake by 41.5% of the participants who saw it. Meanwhile, one of the best-performing fake profiles was only labeled as a bot by 10%,” says Sippo Rossi, a PhD Fellow from the Centre for Business Data Analytics at the Department of Digitalization at Copenhagen Business School, in a university release.
“Our findings suggest that the technology for creating generated fake profiles has advanced to such a point that it is difficult to distinguish them from real profiles,” he added.
Study co-author Raghava Rao Mukkamala, the Director of the Centre for Business Data Analytics at Department of Digitalization at Copenhagen Business School, said that fake profiles have come a long way in recent years.
“Previously it was a lot of work to create realistic fake profiles. Five years ago the average user did not have the technology to create fake profiles at this scale and easiness. Today it is very accessible and available to the many not just the few,” Mukkamala said.
The advancement of AI could spell trouble for those operating social media accounts in the future, Mukkamala said.
“Authoritarian governments are flooding social media with seemingly supportive people to manipulate information so it’s essential to consider the potential consequences of these technologies carefully and work towards mitigating these negative impacts,” he said.
The post Social Media Users Have Trouble Identifying Fake Profiles From Real Ones, Study Finds appeared first on Knewz.
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Author: David Wetzel
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