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Multinational conglomerate Unilever, the owner of some 400 brands, announced Tuesday it is spinning off its ice cream business — including major names like Ben & Jerry’s, Breyers, Magnum, Popsicle and Klondike — after more than a century.
The consumer goods giant said the move is part of a growth strategy to create a leaner business. At the same time, by shedding Ben & Jerry’s, Unilever is ridding itself of a longtime headache.
Since its founding in 1978, Ben & Jerry’s has been known for its left-leaning advocacy, and the Vermont-based ice cream maker was able to maintain an independent board of directors to continue its progressive activism even after it sold to Unilever in 2000.
Unilever said it would spin off its ice cream unit, home to popular brands such as Magnum and Ben & Jerry’s, and cut 7,500 jobs in a new cost-savings program https://t.co/CXrJKn8oVa pic.twitter.com/ngBOeUleAC
— Reuters (@Reuters) March 19, 2024
CBS News wrote:
Unilever’s ownership of quirky ice cream maker Ben & Jerry’s is coming to the end of its sometimes rocky road. The British consumer products company said Tuesday it plans to spin off the brand as well as its other ice cream businesses.
In its announcement, Unilever said the decision is based on its board’s view that the company should focus on “superior brands with strong positions in highly attractive categories that have complementary operating models.” The spinoff will include Unilever’s additional ice cream brands, such as Magnum and Cornetto.
The ice cream businesses have “a very different operating model, and as a result the board has decided that the separation of ice cream best serves the future growth of both ice cream and Unilever,” it added.
On their social media page, Ben & Jerry’s blasts out their push for far-left progressive policies, mingled in with posts about their tempting ice cream products.
Most recently, Ben & Jerry’s has been promoting abortion on their social media page.
On March 10, the ice cream retailer wrote, “Today is National Abortion Provider Appreciation Day! We stand with abortion providers today and every day. Learn more and take action now.”
Today is National Abortion Provider Appreciation Day! We stand with abortion providers today and every day. Learn more and take action now: https://t.co/xr4Q7KsLq7
— Ben & Jerry’s (@benandjerrys) March 10, 2024
They doubled down on Wednesday, writing, “Access to essential healthcare is at risk across the nation. The pending mifepristone and EMTALA cases and IVF ruling in Alabama, make clear that there is a movement to shutdown the right to abortion.”
Access to essential healthcare is at risk across the nation. The pending mifepristone and EMTALA cases and IVF ruling in Alabama, make clear that there is a movement to shutdown the right to abortion. Learn more at https://t.co/D4O5Hl72Ur pic.twitter.com/OQXqjTb2ys
— Ben & Jerry’s (@benandjerrys) March 20, 2024
Ben & Jerry’s also recently pushed Black History Month.
“This #BlackHistoryMonth, we’re calling out the movements to censor the teaching of Black history and the celebration of Black culture in the classroom and beyond. Learn more and take action now,” they wrote.
This #BlackHistoryMonth, we’re calling out the movements to censor the teaching of Black history and the celebration of Black culture in the classroom and beyond. Learn more and take action now: https://t.co/Dhs6meNMxs pic.twitter.com/gX2Pxj3Mkx
— Ben & Jerry’s (@benandjerrys) February 22, 2024
Promoting “climate change” is another item on their agenda:
Did you know that one of the secrets to fighting climate change and creating a more resilient planet is healthy soil? Who knew! Learn more about how we’re supporting farmers in improving soil health on Caring Dairy farms. https://t.co/uD2UOZfVaI
— Ben & Jerry’s (@benandjerrys) February 3, 2024
Ben & Jerry’s also promoted the far-left “Women’s March” in January.
Make your voice heard TODAY for reproductive freedom, equity, and a future where everyone can thrive. This year, the fight is bigger than Roe — democracy itself is on the line. Join the @womensmarch in Phoenix, AZ, or a sister march in a city near you: https://t.co/A49PY8nyq4 pic.twitter.com/UullB755Rv
— Ben & Jerry’s (@benandjerrys) January 20, 2024
After more than 100 years of selling ice cream, Ben & Jerry’s owner Unilever has lost its taste for the business https://t.co/yKGG0NdD7W https://t.co/yKGG0NdD7W
— The Wall Street Journal (@WSJ) March 20, 2024
Unilever’s ownership of quirky ice cream maker Ben & Jerry’s is coming to the end of its sometimes rocky road. The British consumer products company said Tuesday it plans to spin off the brand as well as its other ice cream businesses https://t.co/TYnVCtR76M
— CBS News (@CBSNews) March 20, 2024
. @Unilever dumps Ben & Jerry’s
Go woke, go broke
Just sell ice cream FFShttps://t.co/Omtf1hxi0v
— Monica Crowley (@MonicaCrowley) March 20, 2024
To get more information about this article, please visit FOX Business. To weigh in, leave a comment below.
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