“Now @Unilever has gone woke. You won’t be able to buy shampoo for ‘normal’ hair anymore. Apparently, it’s offensive. Wouldn’t it be great if these companies reflected the views of normal people who haven’t been conned by this PC wokeness? Time to avoid @Dove @Sunsilk,” wrote one critic.
“The fact that everyone is so triggered by this is pathetic. This is very necessary. Unlike different shade band-aids, classifying hair and skin types is very much needed. Black and white people can’t use the same hair or skin products.”
“Unilever dropping the word ‘normal’ in reference to hair/ skin types because people feel excluded from it. Well, yes, I’ve got super dry skin and hair, and this is outside the norm for healthy skin/ hair, but feeling excluded? Nah. Can’t wait to hear the new word, though.”
The President of Beauty & Personal Care for Unilever, Sunny Jain, stated:
“With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people’s lives. As part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty.
“We know that removing ‘normal’ from our products and packaging will not fix the problem alone, but it is an important step forward. It’s just one of a number of actions we are taking as part of our Positive Beauty vision, which aims not only to do less harm but more good for both people and the planet.
“With more consumers than ever rewarding brands which take action on the social and environmental issues they care about, we believe that Positive Beauty will make us a stronger and more successful business.”
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