Unilever, which is one of the largest manufacturers of health and skin care products in the world, has just announced they will remove the word “normal” from more than 200 items because the word allegedly makes people feel “excluded.”
The UK-based company has announced that they will be changing their Dove packaging claims to remove the word “normal” as it could be misconstrued as excluding some people.
The so-called move towards “inclusivity” will not only affect Dove products, but other brands as well such as Sure, Simple, and dozens of other household brands will also adopt the new “WOKE” policy. The company is also announcing that it will ban excessive editing of “body shape, size, proportion, and skin color” in its advertisements starting next year. It’s all part of their “Positive Beauty” initiative.
The CEO of the company stated that they want to envision and create a “more inclusive definition of beauty.” This follows accusations leveled at the company that they have promoted stereotypes that involve dark skin tones.
In 2020, Unilever rebranded its skin-lightening cream that they sell in Asia from “Fair and Lovely” to “Glow and Lovely.” Petitions have surfaced calling for a halt to production over the perceived issue. “The product has never been and is not a skin bleaching cream,” Unilever claims on its website.
Unilever’s new brand police garnered thousands of comments from folks online, there are some people who praised the company’s effort to include more people, while most critics abound and are not shy about voicing their opinions on the change.
“Now @Unilever has gone woke. You won’t be able to buy shampoo for ‘normal’ hair anymore. Apparently, it’s offensive. Wouldn’t it be great if these companies reflected the views of normal people who haven’t been conned by this PC wokeness? Time to avoid @Dove @Sunsilk,” wrote one critic.
“The fact that everyone is so triggered by this is pathetic. This is very necessary. Unlike different shade band-aids, classifying hair and skin types is very much needed. Black and white people can’t use the same hair or skin products.”
“Unilever dropping the word ‘normal’ in reference to hair/ skin types because people feel excluded from it. Well, yes, I’ve got super dry skin and hair, and this is outside the norm for healthy skin/ hair, but feeling excluded? Nah. Can’t wait to hear the new word, though.”
Sunny Jain, Unilever’s President of Beauty & Personal Care explained:
“With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people’s lives. As part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty.
“We know that removing ‘normal’ from our products and packaging will not fix the problem alone, but it is an important step forward. It’s just one of a number of actions we are taking as part of our Positive Beauty vision, which aims not only to do less harm but more good for both people and the planet.
“With more consumers than ever rewarding brands which take action on the social and environmental issues they care about, we believe that Positive Beauty will make us a stronger and more successful business.”
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