Planet Fitness stock has reportedly taken a major hit after the company decided to stand by its ban on a member who complained of a transgender “woman” shaving in the female locker room.
The fitness club franchise saw a $400 million value loss just five days after banning Patricia Silva who had posted her complaint after she found a ‘”trans woman” shaving in a women’s locker room in a Fairbanks, Alaska location.
Planet Fitness is learning a lesson now in caving to the woke mob and putting mentally ill mens’ delusions before protecting women. Don’t let up the pressure! pic.twitter.com/N02ygRcS9W
— Libs of TikTok (@libsoftiktok) March 19, 2024
Silva had complained to the owners at the location where she was a member after confronting the shaving transgender, but Planet Fitness informed her that it had terminated her membership and banned her from the facility. The gym cited a “no judgment policy” that allows the use of locker rooms based on one’s “sincere, self-reported gender identity.” A police report was reportedly filed against Silva as well for taking the photo in the locker room.
Time to Bud Light Planet Fitness:https://t.co/jCsEM9fWQz
— ‘Nam Vet (@namvet45) March 15, 2024
Planet Fitness immediately came under fire after the story circulated, and calls for boycotts quickly circulated online. The effects of those seem evident in the valuation of the company which reports over 2,000 locations.
“The company’s value dropped from $5.3 billion on March 14 to $4.9 billion on March 19, and its shares are down by 13.59 percent compared to a month ago,” Daily Mail reported.
“The company’s stock fell by 7.8 percent on Tuesday, going from its opening price of $59.44 to a five-month low of $54.80, it then rebounded slightly,” the outlet added.
BLOODBATH AT PLANET FITNESS#BoycottPlanetFitness https://t.co/21rsNemq20
— Libs of TikTok (@libsoftiktok) March 21, 2024
Silva’s encounter is not isolated, however, as the gym’s policy has previously been at the center of other reports.
According to Yahoo!Finance:
The issue has been going on since at least 2015 when Planet Fitness revoked the membership of Yvette Cormier after she voiced concerns upon encountering a biological man identifying as a transgender woman at a Michigan location. This resulted in a lawsuit against Planet Fitness. Cormier’s complaint ultimately succeeded with the Appeals Court for the State of Michigan finding that Planet Fitness violated the Consumer Protection Act and its contract with Cormier because her membership promised access to a private women’s locker room, which was not provided.
Social media users have called out the company for policies that potentially endanger women.
Holy shlit! This is an actual Planet Fitness commercial. They really don’t know which locker room men and women are supposed to use. They make a mockery of women. It’s a joke to them.
WOMEN ARE NOT SAFE AT PLANET FITNESS!!
Their own policies even proudly state that men can use… pic.twitter.com/e6bGn8sWrj
— Libs of TikTok (@libsoftiktok) March 21, 2024
If men are allowed to expose themselves to women in women’s locker rooms, what is going to now constitute sexual harassment, or indecent exposure?
Either indecent exposure/sexual harassment will now effectively be legal, or the definition of it has to be redefined for these men!
— Rebecca V Anti-Communist (@RebeccaAVelo) March 21, 2024
Calls continue for a boycott and, from the plummeting stock prices, it seems it may be working.
Yes
— Libs of TikTok (@libsoftiktok) March 17, 2024
While @PlanetFitness may think it’s cool to allow pervs in the ladies locker, legally they have a fiduciary responsibility to their stockholders, which they aren’t upholding by implementing such reckless social policies.
— QueenEmyB (@QueenEmyB1) March 21, 2024
They could have added a lot of “trans only” bathrooms for a lot less. Ha ha
— GibStra (@GibStra) March 21, 2024
$400 Million+ has been wiped off the value of Planet Fitness since @libsoftiktok broke the story.
I encourage all of you to cancel your memberships and not support a gym that does not support you.
— Ryan Fournier (@RyanAFournier) March 21, 2024
Blackrock and Vanguard are Planet Fitness’ biggest investors. That tells you everything you need to know. Women, you are NOT safe here. Cancel your membership and tell them loud and proud why you’re doing so.
— SpacenetTV (@SpacenetTV) March 21, 2024
Go woke, Go Broke! pic.twitter.com/jWJiJYyYJd
— Pismo (@Pismo_B) March 21, 2024
Click this link for the original source of this article.
Author: Frieda Powers
This content is courtesy of, and owned and copyrighted by, https://americanwirenews.com and its author. This content is made available by use of the public RSS feed offered by the host site and is used for educational purposes only. If you are the author or represent the host site and would like this content removed now and in the future, please contact USSANews.com using the email address in the Contact page found in the website menu.