(FOX NEWS) — For two years, Diageo analyzed various Scotch whiskies using AI and algorithms.
Diageo, an alcohol beverage company, invested $230 million into a portfolio of whisky tourism projects. Of this lump sum, more than $44 million was dedicated to the exploration of whisky maturation using technology called SmokeDNAi.
Using SmokeDNAi, teams tested and analyzed the flavor profiles and mouthfeel of non-identical twin whiskies distilled in different casks – one remnant and one original. The pair of rare whiskies is named Port Ellen Gemini, and each bottle costs $50,000.
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